Last updated: January 02, 2026
1. Introduction
Butterflies Academy ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our website and services, including SMS marketing, email marketing, appointment reminders, and website tracking tools. By using our services or opting into our communications, you agree to this Privacy Policy and our Terms and Conditions.
2. Information We Collect
Contact information: We may collect your name, email address, phone number, and mailing address when you submit forms, book appointments, request information, or otherwise provide it to us.
Communications data: If you opt in, we collect your messaging preferences and maintain records of consent and opt-out activity related to SMS and email communications.
Usage and device information: We may use cookies, pixels, and analytics tools to collect information about how you use our website, including your IP address, browser type, pages visited, and interaction data.
Appointment and service data: If you schedule appointments or use our services, we may collect details associated with those interactions.
3. How We Use Your Information
We use your information to provide requested services and customer support; send appointment confirmations and reminders; send SMS and email communications you've explicitly consented to receive; improve our website and marketing performance using analytics; maintain compliance records related to consent and opt-outs; and protect our business and users, including fraud and security monitoring.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to personalize your experience and understand how our website is used. You can control cookies through your browser settings. Some features may not work correctly if cookies are disabled.
5. How We Share Your Information
We do not sell your personal information. We do not share mobile phone numbers, SMS opt-in data, or consent information with third parties or affiliates for marketing or promotional purposes. We may share information only with trusted service providers who help us deliver services (SMS/email delivery, scheduling, analytics); when required by law or to protect the rights and safety of Butterflies Academy, our users, or others; or as part of a business transfer such as a merger or acquisition, with any successor required to honor this Policy.
6. Your Choices
You can opt out of SMS messages at any time by replying STOP to any message. You can unsubscribe from marketing emails using the link in the email. You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable law.
7. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is fully secure, so we cannot guarantee absolute security.
8. Children's Privacy
Our website services are not intended for children under 13, and we do not knowingly collect personal information from children through our website.
9. Updates to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted with a new "Last Updated" date.
10. Contact Us
Butterflies Academy
14103 Saratoga Ave, Saratoga, CA 95070
Phone: (408) 867-3772
Email: info@butterfliesacademy.com
